The business of creativity

Navigating brand alignment within today's complex communication landscape presents a range challenges for any team or organization.

Successful creativity = efficiency, making an investment in creative essential for brand and business growth. 
Strategic or operational inefficiencies can disrupt brand alignment, expression, and creativity, whether you’re navigating uncertain times, scaling up, or in day-to-day operations.

I create unified and purpose-led frameworks for in-house-, remote-, or hybrid teams, agencies, and collaborators. 

My experience includes:

Brand & business:

  • Brand repositioning & concept development
  • Rebranding
  • Brand- & creative strategies across channels
  • Aligning brand expression through purpose & values 
  • Large-scale strategic roll-outs
  • From product-led to brand, storytelling and content 
  • Performance vs brand marketing – needs and processes
  • Building and optimizing in-house teams
  • Establishing operations & processes
  • Operational changes & goal setting
  • Increasing production & output efficiency
  • Employer branding, corporate culture


  • Brand expression: cross-departmental and stakeholder alignment
  • Improving creativity
  • Balancing creativity & productivity
  • Teams working on new or business-critical projects
  • Leading through uncertain times / change management
  • Organizational changes
  • Enabling a coaching culture
  • Motivation & engagement
  • Leadership, management and coaching skills
  • Personal and professional growth
  • Communication and presentation skills


Case studies

Rugvista (coming soon)

Got a project or role you’d like to discuss? 

Get in touch here ︎ 

Bonus content

I’m passionate about a coaching approach to leadership. Here’s why:

Coaching in business

(Source: 2009 ICF Global Coaching Client Study. The study was commissioned by the ICF but conducted independently by PriceWaterhouseCoopers.)

Increased productivity
Professional coaching explicitly targets maximizing potential and in doing this unlocks latent sources of productivity and supports individuals to confidently pursue new ideas and alternative solutions in the face of growing complexity.

70% improved work performance

improved business management

improved time management

improved team effectiveness

Positive People
In the face of uncertainty, expectations of the workforce are very high. Restoring self-confidence to face the challenges is critical to meet organizational demands.

80% improved self confidence

73% improved relationships

72% improved communication skills

67% improved life/work balance

Return on investment
The coach–client relationship generates learning and clarity for forward action with a commitment to clear measurable outcomes.

68% individuals that made back at least their investment

86% companies that made back at least their investment

Of the 86%, 28% saw an ROI of 10 to 49 times the investment and 19% saw an ROI of 50 times their investment.

Satisfied clients
Virtually all companies or individuals who hire a coach are satisfied. Coaching is an effective catalyst for change.

99% “somewhat or “very” satisfied with overall experience

96% would repeat the process

© Krista Nyberg, 2022.