The business of creativity
The business of creativity
Successful creativity = innovation & growth, meaning investing in creative that is both efficient and effective has become essential for brand- and business development.
I create unified and purpose-led frameworks for in-house-, remote-, or hybrid teams, agencies, and collaborators.
Experience
Brand & business:
- Brand repositioning & concept development
- Rebranding
- Brand- & creative strategies across channels
- Aligning brand expression through purpose & values
- Large-scale strategic roll-outs
- From product-led to brand, storytelling and content
- Balancing performance & brand marketing – needs and processes
- Building and optimizing in-house teams
- Establishing operations & processes
- Operational changes & goal setting
- Increasing production & output efficiency
- Employer branding, corporate culture
Leadership:
- Brand expression: cross-departmental and stakeholder alignment
- Improving creativity
- Balancing creativity & productivity
- Teams working on new or business-critical projects
- Leading through uncertain times / change management
- Organizational changes
- Team structure and recruitment
- Enabling a coaching culture
- Motivation & engagement
- Leadership, management and coaching skills
- Personal and professional growth
- Communication and presentation skills
Coaching in business
I have a coaching approach to my leadership, and I also coach creatives and leaders. There is good reason to be passionate about it:
Increased productivity
Professional coaching targets maximizing potential and unlocks sources of productivity, supporting individuals to confidently pursue new ideas and alternative solutions in the face of growing complexity.
Professional coaching targets maximizing potential and unlocks sources of productivity, supporting individuals to confidently pursue new ideas and alternative solutions in the face of growing complexity.
70% improved work performance
61% improved business management
57% improved time management
51% improved team effectiveness
Positive People
In the face of uncertainty, expectations on the workforce are very high. Restoring self-confidence to face the challenges is critical to meet organizational demands.
80% improved self confidence
In the face of uncertainty, expectations on the workforce are very high. Restoring self-confidence to face the challenges is critical to meet organizational demands.
80% improved self confidence
73% improved relationships
72% improved communication skills
67% improved life/work balance
(Source: 2009 ICF Global Coaching Client Study. The study was commissioned by the ICF but conducted independently by PriceWaterhouseCoopers.)