2015-2021
Industry:
Retail
Lifestyle
Work:
Brand identity & expression
Global branded projects
Marketing campaigns
Agency collaborations
Creative operations
Industry:
Retail
Lifestyle
Work:
Brand identity & expression
Global branded projects
Marketing campaigns
Agency collaborations
Creative operations
GANT
Founded in 1949, GANT has inspired the world with iconic American East Coast style for over seven decades. From the brand’s beginnings as an innovative shirtmaker to pioneering American sportswear, GANT continues to evolve its signature look for a modern consumer.
GANT’s headquarters are situated in Stockholm, Sweden, with a presence in 81 countries and more than 650 stores across the globe.
Visual identity
Future developments and large scale strategic changes demanded a visual expression with components flexible enough to apply to an array of communications, materials, media, channels, designs, purposes – and formats yet unknown – whilst remaining true to the heart of the GANT brand.
Uniting the brand
A digital brand management platform & DAM system was implemented to unite global campaign executions, local adaptations and go-to-market across the organization.
The solution provides, amongst other things, strategy and collection information, brand information, dynamic campaign handovers, newsroom, co-creation and collaboration for partners and subsidiaries exchanging information and assets.
Future developments and large scale strategic changes demanded a visual expression with components flexible enough to apply to an array of communications, materials, media, channels, designs, purposes – and formats yet unknown – whilst remaining true to the heart of the GANT brand.
Uniting the brand
A digital brand management platform & DAM system was implemented to unite global campaign executions, local adaptations and go-to-market across the organization.
The solution provides, amongst other things, strategy and collection information, brand information, dynamic campaign handovers, newsroom, co-creation and collaboration for partners and subsidiaries exchanging information and assets.
Awards & Nominations:
World Brand Design Society 2020/21
Agency Shortlist Award (Pond Design)
GANT Packaging Identity
Svenska Designpriset 2020/21
Nomination (Pond Design)
GANT Packaging Identity
Swedish Content Awards 2018 Nomination - Innovation
‘Couple Thinkers’ (TV-series)
Webby Awards 2017
Honoree – Video (Branded)
‘Couple Thinkers’ (TV-series)
Svenska Publishingpriset 2016
Silver – Info magazine
‘The Lookout’
Sale & promotion animation courtesy of Deriss
World Brand Design Society 2020/21
Agency Shortlist Award (Pond Design)
GANT Packaging Identity
Svenska Designpriset 2020/21
Nomination (Pond Design)
GANT Packaging Identity
Swedish Content Awards 2018 Nomination - Innovation
‘Couple Thinkers’ (TV-series)
Webby Awards 2017
Honoree – Video (Branded)
‘Couple Thinkers’ (TV-series)
Svenska Publishingpriset 2016
Silver – Info magazine
‘The Lookout’
Sale & promotion animation courtesy of Deriss
Sustainability
At GANT, sustainability is the thread that runs through everything. In 2020, the sustainability platform was launched alongside “7 Rules” – a more circular model for consumption: Refresh, Repair, Relove, Rent, Regive, Remake and Recycle.
The initiative was introduced through the global campaign: “It’s complicated, but not impossible”.
At GANT, sustainability is the thread that runs through everything. In 2020, the sustainability platform was launched alongside “7 Rules” – a more circular model for consumption: Refresh, Repair, Relove, Rent, Regive, Remake and Recycle.
The initiative was introduced through the global campaign: “It’s complicated, but not impossible”.
Global brand campaigns
In 2017-2019 GANT focused its brand initiatives around the motto “Never Stop Learning”, honoring the journey of its founder Bernard Gantmacher from a 17-year old Ukrainian refugee to successful shirtmaker and business owner in New Haven, CT.
Both campaigns targeted the “curious professional” – a well-informed, open-minded and tech savvy group, with the idea of creating inspiring content people want to see, instead of disrupting their interests with commercials. The shows held primary focus, with 360 ecosystems of assets built around them.
The campaigns received extensive press coverage, with Couple Thinkers earning a 71% view rate, a 2017 Webby Awards Honoree for video (branded), and ultimately contributing to major brand lifts for GANT.
In 2017-2019 GANT focused its brand initiatives around the motto “Never Stop Learning”, honoring the journey of its founder Bernard Gantmacher from a 17-year old Ukrainian refugee to successful shirtmaker and business owner in New Haven, CT.
Both campaigns targeted the “curious professional” – a well-informed, open-minded and tech savvy group, with the idea of creating inspiring content people want to see, instead of disrupting their interests with commercials. The shows held primary focus, with 360 ecosystems of assets built around them.
The campaigns received extensive press coverage, with Couple Thinkers earning a 71% view rate, a 2017 Webby Awards Honoree for video (branded), and ultimately contributing to major brand lifts for GANT.
Couple Thinkers (2017)
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‘Couple Thinkers’
TV show (2017, 6 episodes)
YouTube 8,5m views
Craig & Megan Ferguson
with
Neil deGrasse Tyson
Arianna Huffington
Kimbal Musk
Daisy Robinton
Jon Ronson
Jo Nesbø
view on YouTube
‘Couple Thinkers’
TV show (2017, 6 episodes)
YouTube 8,5m views
Craig & Megan Ferguson
with
Neil deGrasse Tyson
Arianna Huffington
Kimbal Musk
Daisy Robinton
Jon Ronson
Jo Nesbø
view on YouTube
Flipping the Ladder (2019)
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‘Flipping the Ladder’
Documentary (2019, 52min)
YouTube 12+m views
narrated by
Rashida Jones
with
Katherine Siemionko
Nava Ashraf
Don Vaughn
Robert Sandler
Anna Jonasson
Jacob Kelly
view on YouTube
‘Flipping the Ladder’
Documentary (2019, 52min)
YouTube 12+m views
narrated by
Rashida Jones
with
Katherine Siemionko
Nava Ashraf
Don Vaughn
Robert Sandler
Anna Jonasson
Jacob Kelly
view on YouTube
