2015-2021
Industry:
Retail
Lifestyle
Outcomes:
Centralized in-house global creative team
Global roll-out of visual identity redesign
Implemented brand management platforms
Creative operations across internal and global agency networks
Work:
Brand identity & expression
Global branded projects
Marketing campaigns
Agency collaborations
Creative operations
Team structure & talent
Industry:
Retail
Lifestyle
Outcomes:
Centralized in-house global creative team
Global roll-out of visual identity redesign
Implemented brand management platforms
Creative operations across internal and global agency networks
Work:
Brand identity & expression
Global branded projects
Marketing campaigns
Agency collaborations
Creative operations
Team structure & talent
GANT
Founded in 1949, GANT has inspired the world with iconic American East Coast style for over seven decades. From the brand’s beginnings as an innovative shirtmaker to pioneering American sportswear, GANT continues to evolve its signature look for a modern consumer.
GANT’s headquarters are situated in Stockholm, Sweden, with a presence in 81 countries and more than 650 stores globally.
Global centralization
Moving to centralize control over global image and footprint, while still needing to localize across markets, demanded a visual expression with components flexible enough to apply to an array of communications, materials, and channels, whilst remaining true to the heart of the GANT brand.
Uniting the brand
A digital brand management platform & DAM system was implemented to unite global campaign executions, local adaptations and go-to-market across the organization.
By making strategy, brand- and collection information, newsrooms and dynamic campaign handovers accessible to partners and subsidiaries, the solution supported co-creation and exchange of information and assets.
This kept localization on brand and communication streamlined across touchpoints and markets, as well as unifying onboarding across business units.
Moving to centralize control over global image and footprint, while still needing to localize across markets, demanded a visual expression with components flexible enough to apply to an array of communications, materials, and channels, whilst remaining true to the heart of the GANT brand.
Uniting the brand
A digital brand management platform & DAM system was implemented to unite global campaign executions, local adaptations and go-to-market across the organization.
By making strategy, brand- and collection information, newsrooms and dynamic campaign handovers accessible to partners and subsidiaries, the solution supported co-creation and exchange of information and assets.
This kept localization on brand and communication streamlined across touchpoints and markets, as well as unifying onboarding across business units.
Awards & Nominations:
World Brand Design Society 2020/21
Agency Shortlist Award (Pond Design)
GANT Packaging Identity
Svenska Designpriset 2020/21
Nomination (Pond Design)
GANT Packaging Identity
Swedish Content Awards 2018 Nomination - Innovation
‘Couple Thinkers’ (TV-series)
Webby Awards 2017
Honoree – Video (Branded)
‘Couple Thinkers’ (TV-series)
Svenska Publishingpriset 2016
Silver – Info magazine
‘The Lookout’
Sale & promotion animation courtesy of Deriss
World Brand Design Society 2020/21
Agency Shortlist Award (Pond Design)
GANT Packaging Identity
Svenska Designpriset 2020/21
Nomination (Pond Design)
GANT Packaging Identity
Swedish Content Awards 2018 Nomination - Innovation
‘Couple Thinkers’ (TV-series)
Webby Awards 2017
Honoree – Video (Branded)
‘Couple Thinkers’ (TV-series)
Svenska Publishingpriset 2016
Silver – Info magazine
‘The Lookout’
Sale & promotion animation courtesy of Deriss
Sustainability strategy
In 2020, GANT deployed its sustainability strategy through the “7 Rules” platform – a more circular model for consumption: Refresh, Repair, Relove, Rent, Regive, Remake and Recycle.
The initiative was introduced through the global campaign: “It’s complicated, but not impossible”.
In 2020, GANT deployed its sustainability strategy through the “7 Rules” platform – a more circular model for consumption: Refresh, Repair, Relove, Rent, Regive, Remake and Recycle.
The initiative was introduced through the global campaign: “It’s complicated, but not impossible”.
Global brand campaigns
Between 2017 and 2019, GANT focused its brand initiatives on the "curious professional," a well-informed, open-minded and tech-savvy target group.
Two long-form TV productions delivered content the audience found genuinely inspiring, rather than disrupting their interests with branded commercials. 360 ecosystems of assets were built around the shows.
The campaigns received extensive press coverage. Couple Thinkers earned a 71% view rate and was named a 2017 Webby Awards Honoree for branded video, contributing to major brand lifts for GANT.
The motto "Never Stop Learning" honored founder Bernard Gantmacher's journey from a 17-year-old Ukrainian refugee to successful shirtmaker and business owner in New Haven, CT.
Between 2017 and 2019, GANT focused its brand initiatives on the "curious professional," a well-informed, open-minded and tech-savvy target group.
Two long-form TV productions delivered content the audience found genuinely inspiring, rather than disrupting their interests with branded commercials. 360 ecosystems of assets were built around the shows.
The campaigns received extensive press coverage. Couple Thinkers earned a 71% view rate and was named a 2017 Webby Awards Honoree for branded video, contributing to major brand lifts for GANT.
The motto "Never Stop Learning" honored founder Bernard Gantmacher's journey from a 17-year-old Ukrainian refugee to successful shirtmaker and business owner in New Haven, CT.
Couple Thinkers (2017)
![]()
![]()
‘Couple Thinkers’
TV show (2017, 6 episodes)
YouTube 8,5m views
Craig & Megan Ferguson
with
Neil deGrasse Tyson
Arianna Huffington
Kimbal Musk
Daisy Robinton
Jon Ronson
Jo Nesbø
view on YouTube
‘Couple Thinkers’
TV show (2017, 6 episodes)
YouTube 8,5m views
Craig & Megan Ferguson
with
Neil deGrasse Tyson
Arianna Huffington
Kimbal Musk
Daisy Robinton
Jon Ronson
Jo Nesbø
view on YouTube
Flipping the Ladder (2019)
![]()
![]()
‘Flipping the Ladder’
Documentary (2019, 52min)
YouTube 12+m views
narrated by
Rashida Jones
with
Katherine Siemionko
Nava Ashraf
Don Vaughn
Robert Sandler
Anna Jonasson
Jacob Kelly
view on YouTube
‘Flipping the Ladder’
Documentary (2019, 52min)
YouTube 12+m views
narrated by
Rashida Jones
with
Katherine Siemionko
Nava Ashraf
Don Vaughn
Robert Sandler
Anna Jonasson
Jacob Kelly
view on YouTube