2022-2023
Industry:
Retail
E-commerce
Outcomes:
Brand refresh 360 rollout
Scalable brand management and DAM infrastructure
Reactive production models for social content
Content production +64%
Black Friday campaigns: 350+ assets, sales +120% (2022 + 2023)
Work:
Brand identity & expression
Branded projects
Marketing campaigns
In-house photo & video production
Creative operations
Industry:
Retail
E-commerce
Outcomes:
Brand refresh 360 rollout
Scalable brand management and DAM infrastructure
Reactive production models for social content
Content production +64%
Black Friday campaigns: 350+ assets, sales +120% (2022 + 2023)
Work:
Brand identity & expression
Branded projects
Marketing campaigns
In-house photo & video production
Creative operations
Rugvista
Founded in Malmö, Sweden, in 2005, Rugvista is one of Europes leading D2C e-commerce companies, with a mission to make it easier than ever to find the perfect rug, so that you can create a home you love.
Rugvista offers online sales of rugs in 20 different languages through the Rugvista brand, in a selection of high quality and affordable design and traditional rugs. The assortment consists primarily of in-house developed and selected rugs exclusive to Rugvista.
Strategic shift
In 2022, Rugvista shifted its strategy toward audience differentiation in social channels.
With an new communication platform and logotype already in place, the identity refresh needed to build visual recognition across segmentation, broad channel range and strong product representation in storytelling content.
The rug served as primary focal point in the new visual system.
Scaling the brand
With acquisition and content marketing as primary tactical focus, fast execution and speed to market was a necessity.
Implementing a digital brand management platform and DAM system secured a sustainable roll-out, enabling efficiency, democratized access and visually aligned communication across touchpoints. With admin overhead reduced, the creative team pivoted toward audience-targeted content, quality and creative output.
Campaigns & production
The new visual identity enabled content to effectively target audience segments and increase in-house production by 64%. Shifting focus from web-first to social-first brought more agile, reactive content in SoMe and a broader range of assets for content marketing.
Black Friday
Scalable, recognizable design systems for the Black Friday campaigns carried tactical mini-categories across channels. Brand management platforms and DAM enabled self-service, letting executing teams adapt and version on-brand assets in real time.
This approach powered the 2022 and 2023 campaigns. Relevant offers were activated across more channels than 2021, driving a combined 120% increase in orders and sales. 2023 alone turned around 350+ assets with a cohesive, effective result.
