Rugvista

Founded in Malmö, Sweden, in 2005, Rugvista is one of Europes leading D2C e-commerce companies, with a mission to make it easier than ever to find the perfect rug, so that you can create a home you love.  

Rugvista offers online sales of rugs in 20 different languages through the Rugvista brand, in a selection of high quality and affordable design and traditional rugs. The assortment consists primarily of in-house developed and selected rugs exclusive to Rugvista.

Visual identity

In 2022 Rugvista launched an updated communication platform and logotype, needing a scalable identity to support it.

The new identity ensured relevance to differentiated target groups, whilst creating a recognizeable brand language and strong product representation in a social friendly approach. 


Scaling the brand 

With a primary focus on aquisition- and content marketing, fast execution and speed to market across platforms was a necessity.

To secure a sustainable roll-out, a digital brand management platform & DAM system was implemented. This enabled efficiency, democratized access and visually aligned communication across touchpoints. With a reduced admin overhead as a result, the creative team pivoted in audience-targeted content, quality and output.

WIP Campaigns & production

The new visual identity also enabled execution of content to effectively target audience segments. 

- Content production grew with 64%
- Reactive content in SoMe through the introduction of agile productions
- Transition from site first to social first
- Increasing asset variation in production, broadening the scope for content marketing

Compared to 2021, The Black Friday campaigns in 2022 and 2023 were activated with relevant offers across more channels, and combined exhibited a 120% increase in both orders and sales.
The campaign included tactical mini-categories, with a scalable and recognizeable design system across multiple channels.

A key to the success was ensuring executing teams could seize reactive opportunities, by enabling a self-service approach to adapt and version on-brand assets. Thanks to a scalable eco-system from creative concept to execution, the team turned around 350+ assets in a cohesive and effective campaign.