https://kristanyberg.com Krista Nyberg Sun, 03 Aug 2025 09:46:12 +0000 https://kristanyberg.com en https://kristanyberg.com/Start Sun, 03 Aug 2025 09:45:25 +0000 Krista Nyberg https://kristanyberg.com/Start Constant change. Ambiguity. Brand growth. I bridge brand ambition and organizational reality* to unlock your brand’s full potential. (*where you'd like your brand to be, and where it actually is) https://kristanyberg.com/Work Sun, 03 Aug 2025 09:45:30 +0000 Krista Nyberg https://kristanyberg.com/Work Brand strength = growth. Alongside effective campaigns, the brand world your customer experiences is essential for growth.&nbsp; I bring brand clarity and consistency to complex business environments by creating purpose-led solutions teams can align around and use. &nbsp; Sustainable success needs the right conditions for transformation and innovation.These four core areas should be assessed for maturity and readiness: Organization&nbsp; –&nbsp; Leadership&nbsp; –&nbsp; Brand foundations&nbsp; –&nbsp; Touchpoints ︎︎︎ Get in touch to check the readiness of your organization.&nbsp;︎︎︎ Experience Brand &amp; operations: Rebranding, repositioning &amp; concept developmentBrand- &amp; creative strategies across channelsLarge-scale strategic roll-outsFrom product-led to brand, storytelling and content&nbsp;Balancing performance &amp; brand marketing – needs and processesBuilding and optimizing in-house teamsOperational changes &amp; goal settingEstablishing operations &amp; processesLeveraging Ai and Ai agentsIncreasing production &amp; output efficiencyEmployer branding Leadership: Balancing creativity &amp; productivityImproving creative qualityUpskillingTeams working on new or business-critical projectsLeading through uncertain timesOrganizational changes Team structure and recruitmentPerformance cycles &amp; goal settingEnabling a coaching cultureMotivation &amp; engagementLeadership, management and coaching skillsPersonal and professional growthCommunication and presentation skillsCorporate culture Coaching leadership I practice a coaching approach to leadership, as well as coach creatives and leaders. There is good reason to be passionate about it: Increased productivityProfessional coaching targets maximizing potential and unlocks sources of productivity, supporting individuals to confidently pursue new ideas and alternative solutions in the face of growing complexity. 70% improved work performance 61% improved business management 57% improved time management 51% improved team effectiveness Positive People In the face of uncertainty, expectations on the workforce are very high. Restoring self-confidence to face the challenges is critical to meet organizational demands. 80% improved self confidence 73% improved relationships 72% improved communication skills 67% improved life/work balance (Source: 2009 ICF Global Coaching Client Study. The study was commissioned by the ICF but conducted independently by PriceWaterhouseCoopers.) https://kristanyberg.com/Cases Sun, 03 Aug 2025 09:45:31 +0000 Krista Nyberg https://kristanyberg.com/Cases &nbsp; Case GANT&nbsp;Case Rugvista Case Podimo (in progress) <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/933f93a27a95afde8c39a7dcad70b0fd56bd9cf8d793f3232d7295c040f555c9/RV-254.jpg" data-mid="236608525" border="0" alt="Rugvista: collections" data-caption="Rugvista: collections" src="https://freight.cargo.site/w/1000/i/933f93a27a95afde8c39a7dcad70b0fd56bd9cf8d793f3232d7295c040f555c9/RV-254.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/900e6c50e56a5ef49e5cda52870ed940c1714bfc1752137358f3b44bca010f2e/VG-254.jpg" data-mid="236608526" border="0" alt="Vogue: collateral" data-caption="Vogue: collateral" src="https://freight.cargo.site/w/1000/i/900e6c50e56a5ef49e5cda52870ed940c1714bfc1752137358f3b44bca010f2e/VG-254.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6f6b462e9996811767ff15cb654b4efbd05444b234d0a320f355dcb5caebbf32/RV_Xmas-169.jpg" data-mid="236608532" border="0" alt="Rugvista: Xmas campaign" data-caption="Rugvista: Xmas campaign" src="https://freight.cargo.site/w/1000/i/6f6b462e9996811767ff15cb654b4efbd05444b234d0a320f355dcb5caebbf32/RV_Xmas-169.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/69af71bf9875817071bc13dd191ecc556915140c806b0de7e188f5119ac92c13/GANT_FTL_169.jpg" data-mid="236608527" border="0" src="https://freight.cargo.site/w/1000/i/69af71bf9875817071bc13dd191ecc556915140c806b0de7e188f5119ac92c13/GANT_FTL_169.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/26923b09710052526a438a4c735f93f3add898ac8ba89854d7ab91e13b254d9f/GANT-packaging-169.jpg" data-mid="236608530" border="0" alt="GANT: packaging" data-caption="GANT: packaging" src="https://freight.cargo.site/w/1000/i/26923b09710052526a438a4c735f93f3add898ac8ba89854d7ab91e13b254d9f/GANT-packaging-169.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/838e0db84dba5c37061e871eb09967fbcbbad2e708560f1a710345f58bcf71b9/GANT-T-169.jpg" data-mid="236608531" border="0" alt="GANT Time: product shots" data-caption="GANT Time: product shots" src="https://freight.cargo.site/w/1000/i/838e0db84dba5c37061e871eb09967fbcbbad2e708560f1a710345f58bcf71b9/GANT-T-169.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/203093a0dc6f7ad5f9b8a3febbf9f6e9b27b6ac848322d9d223647770eb642e1/JR-169.jpg" data-mid="236608538" border="0" alt="Logotype" data-caption="Logotype" src="https://freight.cargo.site/w/1000/i/203093a0dc6f7ad5f9b8a3febbf9f6e9b27b6ac848322d9d223647770eb642e1/JR-169.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/12f5ee67d8bf38e9f67b1b8cd7315ee4731a1c9925d6f65799795998570e1322/RV-3-169.jpg" data-mid="236608534" border="0" alt="Rugvista: collections" data-caption="Rugvista: collections" src="https://freight.cargo.site/w/1000/i/12f5ee67d8bf38e9f67b1b8cd7315ee4731a1c9925d6f65799795998570e1322/RV-3-169.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d809e0ac3decd4a13a11e4355ef4280bec2c0c8fbc714ae57f02fe93bf9b65ca/GANT-2-169.jpg" data-mid="236608528" border="0" alt="GANT: lookbooks" data-caption="GANT: lookbooks" src="https://freight.cargo.site/w/1000/i/d809e0ac3decd4a13a11e4355ef4280bec2c0c8fbc714ae57f02fe93bf9b65ca/GANT-2-169.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cd05fd1eb5d65b629357bcb7491f6dd365ec51ad27d1fe1a1ea383cbf009c838/VG-2-169.jpg" data-mid="236608536" border="0" alt="Vogue: promotions" data-caption="Vogue: promotions" src="https://freight.cargo.site/w/1000/i/cd05fd1eb5d65b629357bcb7491f6dd365ec51ad27d1fe1a1ea383cbf009c838/VG-2-169.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bf00c12bb9223bb9e1f868cdbecc4c86d16f8610eba35e2dd058a8cd78bd48cf/Neo-45.jpg" data-mid="236608523" border="0" alt="Collateral" data-caption="Collateral" src="https://freight.cargo.site/w/1000/i/bf00c12bb9223bb9e1f868cdbecc4c86d16f8610eba35e2dd058a8cd78bd48cf/Neo-45.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a0274929f99d833cf69cf7522aeebd7e1d938a7c7ee653d796094c933270704a/GANT-254.jpg" data-mid="236608524" border="0" data-no-zoom="true" alt="GANT: lookbooks" data-caption="GANT: lookbooks" src="https://freight.cargo.site/w/1000/i/a0274929f99d833cf69cf7522aeebd7e1d938a7c7ee653d796094c933270704a/GANT-254.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/30469f186a984254b07117f968eccb58f337b67eff6324c7deefd6a52b325505/RV-2-169.jpg" data-mid="236608533" border="0" alt="Rugvista: bathmat collections" data-caption="Rugvista: bathmat collections" src="https://freight.cargo.site/w/1000/i/30469f186a984254b07117f968eccb58f337b67eff6324c7deefd6a52b325505/RV-2-169.jpg" /> https://kristanyberg.com/About Sun, 03 Aug 2025 09:45:29 +0000 Krista Nyberg https://kristanyberg.com/About About me I worked across the creative career ladder for a long time, before realizing that awards and recognition weren’t my motivational drivers.&nbsp; Instead, I was consistently drawn to the space somewhere in the middle, between strategy and creative, insight and execution, ambiguity and action.
 This shift helped me recognize the thread running through my work:&nbsp; Enabling brand teams to do their best work, and leading change.
 With 20+ years in strategic creative across the Nordics, the U.K., and the U.S., I’ve worked in-house, with agencies, start-ups, consulting, and independently, navigating continuous shifts in communication across sectors and global brands.
 My work is informed by a holistic view of the wider brand ecosystem, orchestrating coherence across company values, communication, execution, and customer experience.
 I’m drawn to complexity and the undefined, where systems thinking, creativity, and connection create momentum. 
At the core, I care deeply about enabling teams to do meaningful, impactful work, and helping companies build the conditions for innovation and growth. Some of the companies, clients and collaborators I am grateful for, having brought me to where I am today: GANT Podimo ÅhlénsCogs CreativePond Design Made To OrderAKA UK AKA NYC Guardian News &amp; Media Guardian Weekly Vogue UKMade In Earnest BBC Radio 2 DJ Mag ...and many more, in all shapes and sizes ︎ <img width="1992" height="3120" width_o="1992" height_o="3120" data-src="https://freight.cargo.site/t/original/i/62b9c95200364e8f140d6f7a48e8846bf2741c015d61d368a24f4b3f18b301d2/KN_portrait-2022-2.jpg" data-mid="236608395" border="0" src="https://freight.cargo.site/w/1000/i/62b9c95200364e8f140d6f7a48e8846bf2741c015d61d368a24f4b3f18b301d2/KN_portrait-2022-2.jpg" /> Working with me “Kristas contribution and hard work when it comes to organization, optimization, team building and processes has catapulted the company forward by solidifying structures and foundations needed to grow and perform. With her hard work and delivery on the new brand identity and supporting platforms it's safe to say that the company is better equipped for the future, with the right tools to keep us growing into an even more established, successful and well known brand. On top of all her achievements, her genuine personality and warmth has made it a pleasure working with her.”Direct report (Creative) As a creative, I loved big ideas. As a leader, I love enabling big ideas. “I’ve been lucky enough to work with Krista on multiple occasions, and each time, it’s been an energizing and extra creative experience. She is one of very few who can create a living, breathing symbiosis between strategy and creativity, and that has made my job as a designer both much easier, more fun, and more fulfilling. As a bonus, she’s one of the nicest human beings I’ve encountered!” Creative/Art Director “I think I speak for everyone when I say thay you have taken us to a new level. I am forever grateful that I no longer need to overproduce to be on the safe side and instead can focus on doing high quality work. You have created the foundation for something new and so much better.”Direct report (Creative) “Having clear brand guidelines gives a clear framework to work within which quickly brought both internal and external benefits.On the internal side, it made the creative process a lot faster, more efficient, less frustrating for the teams and more inspiring for inhouse creatives. It has improved the outcome and reduced rounds of feedbacks. From a customer point of view, it brought brand recognition and in our case, due to the visual identity that we chose, it elevated our brand to one that speaks for quality, is consistent, recognisable campaign after campaign and has a personality that shines through the creative work.”Manager, Owned Media “Krista is a very present and responsive coach. She challenged the way I experience, think and feel about situations, always with a non-judgemental and humble approach. She is empowering and made me feel like everything is possible and that I have the ability to shape my future towards the goals I wish to reach.”Function Manager “Having Krista as a coach has been a game-changer in order to identify my direction and goals for this year. The process has been comforting as well as a thought-provoking and eye-opening. I appreciate her way of communication, it’s always very clear, non-judgemental and engaging. Im taking with me new ways of thinking that I use to improve what is obstructive in my life and nurture what is important, to keep the right direction and focus in my life.”Global Director, CRM https://kristanyberg.com/Rugvista-case Sun, 03 Aug 2025 09:46:00 +0000 Krista Nyberg https://kristanyberg.com/Rugvista-case &nbsp; 2022-2023 Industry: Retail E-commerce Work:Brand identity &amp; expressionBranded projectsMarketing campaignsIn-house photo &amp; video productionCreative operations Rugvista Founded in Malmö, Sweden, in 2005, Rugvista is one of Europes leading D2C e-commerce companies, with a mission to make it easier than ever to find the perfect rug, so that you can create a home you love. &nbsp; Rugvista offers online sales of rugs in 20 different languages through the Rugvista brand, in a selection of high quality and affordable design and traditional rugs. The assortment consists primarily of in-house developed and selected rugs exclusive to Rugvista. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f715b2304927a795eb5b1d389876e3518e3495acf7626abd54a914517d9c6718/Namnlos-design-2.jpg" data-mid="236608716" border="0" src="https://freight.cargo.site/w/1000/i/f715b2304927a795eb5b1d389876e3518e3495acf7626abd54a914517d9c6718/Namnlos-design-2.jpg" /> Visual identityIn 2022 Rugvista launched an updated communication platform and logotype, needing a scalable identity to support it. The new identity ensured relevance to differentiated target groups, whilst creating a recognizeable brand language and strong product representation in a social friendly approach.&nbsp; Scaling the brand&nbsp;With a primary focus on aquisition- and content marketing, fast execution and speed to market across platforms was a necessity. To secure a sustainable roll-out, a digital brand management platform &amp; DAM system was implemented. This enabled efficiency, democratized access and visually aligned communication across touchpoints. With a reduced admin overhead as a result, the creative team pivoted in audience-targeted content, quality and output. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2e77d8df421983d95edeacb2af485be5ec2ce560e3cfa870927d27bda8487d4f/54-site-4.jpg" data-mid="236615649" border="0" src="https://freight.cargo.site/w/1000/i/2e77d8df421983d95edeacb2af485be5ec2ce560e3cfa870927d27bda8487d4f/54-site-4.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8d5d7c01a380b6ad082f040bd008a760f4cdfaf7b158be73be2b260fcc884e4a/16.jpg" data-mid="236614152" border="0" src="https://freight.cargo.site/w/1000/i/8d5d7c01a380b6ad082f040bd008a760f4cdfaf7b158be73be2b260fcc884e4a/16.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/10898014a97b39c21a0223978791abe3630f202e157f25e42accb9b352756402/22.jpg" data-mid="236614484" border="0" src="https://freight.cargo.site/w/1000/i/10898014a97b39c21a0223978791abe3630f202e157f25e42accb9b352756402/22.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2e623a9490cf7a5d7198061a835ef30b3cf231e4854e933201cf4e3395f444d1/54-site-2.jpg" data-mid="236614531" border="0" src="https://freight.cargo.site/w/1000/i/2e623a9490cf7a5d7198061a835ef30b3cf231e4854e933201cf4e3395f444d1/54-site-2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c44e26595352146b5c685bd85264ad6569d8b1efbeddee7d31d83d120946ddc4/32.jpg" data-mid="236615647" border="0" src="https://freight.cargo.site/w/1000/i/c44e26595352146b5c685bd85264ad6569d8b1efbeddee7d31d83d120946ddc4/32.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/61f092e5b1db896dbb199017c3bf1944266c860a516e8a1e59de5d83cb1951da/12.jpg" data-mid="236608717" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/61f092e5b1db896dbb199017c3bf1944266c860a516e8a1e59de5d83cb1951da/12.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0afaeca0c4f79089c5295b6c1fe5b46f8d80e0db559509f371bd7151194a0ef5/24.jpg" data-mid="236614486" border="0" src="https://freight.cargo.site/w/1000/i/0afaeca0c4f79089c5295b6c1fe5b46f8d80e0db559509f371bd7151194a0ef5/24.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a40b1df280750e135db46b58219ae54fa1b93a007ab953046294a633946e2f28/16.jpg" data-mid="236614478" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/a40b1df280750e135db46b58219ae54fa1b93a007ab953046294a633946e2f28/16.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/cb4939ba6351c5c864758e0a9a20a1bf908ffc4cb190fe5e0899af225462feb0/RV-xmas-hand.jpg" data-mid="236608697" border="0" src="https://freight.cargo.site/w/1000/i/cb4939ba6351c5c864758e0a9a20a1bf908ffc4cb190fe5e0899af225462feb0/RV-xmas-hand.jpg" /> WIP Campaigns &amp; productionThe new visual identity also enabled execution of content to effectively target audience segments.&nbsp; - Content production grew with 64% - Reactive content in SoMe through the introduction of agile productions- Transition from site first to social first- Increasing asset variation in production, broadening the scope for content marketing Compared to 2021, The Black Friday campaigns in 2022 and 2023 were activated with relevant offers across more channels, and combined exhibited a 120% increase in both orders and sales.The campaign included tactical mini-categories, with a scalable and recognizeable design system across multiple channels. A key to the success was ensuring executing teams could seize reactive opportunities, by enabling a self-service approach to adapt and version on-brand assets. Thanks to a scalable eco-system from creative concept to execution, the team turned around 350+ assets in a cohesive and effective campaign.&nbsp; <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5fb41e4e3422a62edfb27f4e73c6cbf37a4267f8c37186cfa92a891f48cbefe1/RV-xmas-chair.jpg" data-mid="236608699" border="0" src="https://freight.cargo.site/w/1000/i/5fb41e4e3422a62edfb27f4e73c6cbf37a4267f8c37186cfa92a891f48cbefe1/RV-xmas-chair.jpg" /> https://kristanyberg.com/Contact Sun, 03 Aug 2025 09:46:12 +0000 Krista Nyberg https://kristanyberg.com/Contact Based in Sweden.&nbsp;I work internationally.&nbsp; ︎︎︎ &nbsp;︎&nbsp; ︎︎︎ Contact ︎ &nbsp;