About me

I spent the majority of my working life on the creative career ladder before I realized that awards and prizes weren’t true motivational drivers for me. What an eye-opener..! 

With this insight, I chose to re-evaluate my focus, both professionally and creatively. In the process I identified two factors that have formed the trajectory across my career:

Enabling creatives to do their best work.

With over 20 years in strategic creative across the Nordics, the U.K., and the U.S.A., I've worked in-house, with agencies, start-ups, consulting, and independently. I've navigated the perpetual shift in the business of communication spanning diverse sectors and global clients.

This foundation has given me a unique ability to seamlessly work across business, strategy, creativity, production, and activation/optimization cycles, connecting dots throughout the full spectrum of brand- and comms work – always looking toward the next turn of events. And I love it.

Here are some of the companies, clients and collaborators I am grateful for, having brought me to where I am today:

Cogs Creative
Pond Design
Made To Order
Guardian News & Media
Guardian Weekly
Vogue UK
Made In Earnest
BBC Radio 2
DJ Mag

...and many more, in all shapes and sizes ︎

Working with me

Business evolution demands a constant rethink of growth, creativity, sustainability, and leadership. Elevating brand or messaging has become a more intricate process than in the past, when you simply found a top creative to do the job. 

As a leader, I drive transformation, creativity, and innovation at the intersection of culture, brand, and operations. My style is catalyst and human-centric, prioritizing open communication, collaboration, empowerment, and trust in all professional relationships.

My passion for leadership aligns with coaching – seeing the benefits a coaching approach brings  teams, individuals, and corporate culture (I have some numbers on it here (end of page)).

Contrary to the popular saying, I believe there is a very important “I” in “TEAM” – every Individual in the group. Without our unique individual skill sets and personalities, there would be no magic. When we’re given the conditions to bring out our best potential, possibilities become endless.

I do my best work with people who want change and are willing to work for it. Both consulting and coaching processes are a collaboration and it requires the commitment from the client to continue the work independently. I will provide a proactive and professional environment for our work, allowing us to build our relationship on trust and transparency.

As a creative,
I love big ideas.

As a leader, I love
enabling big ideas.


Words from others

“Having Krista as a coach has been a game-changer in order to identify my direction and goals for this year. The process has been comforting as well as a thought-provoking and eye-opening. I appreciate her way of communication, it’s always very clear, non-judgemental and engaging.

Im taking with me new ways of thinking that I use to improve what is obstructive in my life and nurture what is important, to keep the right direction and focus in my life.”
Global CRM Director

“Krista is a very present and responsive coach. She challenged the way I experience, think and feel about situations, always with a non-judgemental and humble approach. She is empowering and made me feel like everything is possible and that I have the ability to shape my future towards the goals I wish to reach.”
Function Manager

“In a world where work and life need to coexist more than ever, Krista helped me with some thoughts and questions I had regarding my situation. As a coach Krista provided me with tools to view things in a new light and from a different perspective. By using methods in her coaching she enabled me to realize I had the answers I needed, and with her help I could concretizise them.

Coaching has contributed to my personal development both at work and in my private life, which was my goal. I wish everyone gave themselves the opportunity to develop through coaching if you have a desire to become your best and give yourself the conditions to let your life and its challenges fit together. Lucky you to find the person behind this – you are a true star Krista!”
Regional Manager

“Krista, I want to thank you for the patience and encouragement you gave me during our sessions. I was in a place with lots of doubts and questions and you helped me see different angles and solutions to all of them. I still use your tools and advice on a regular basis.”

© Krista Nyberg, 2022.