Experience
20+ years experience in the creative industry, extensive knowledge in brand identity development and integrated communications for global brands across the Nordics, the U.K., and the U.S. Industries include retail, e-commerce, SaaS, subscription based services and entertainment.
Brand leadership:
- Strategic brand platforms
- Brand identity & tone of voice
- Rebranding, repositioning & roll-out
- Brand- & creative strategies across channels and marketing initiatives
- Balancing performance & brand marketing – needs and processes
- Goal setting and KPIs
- Operational and strategic changes
- Scale-up, fundraising, M&A
- Increasing production & output efficiency
- Leveraging Ai and agentic processes
- Employer branding, corporate culture
Team leadership:
- Building and integrating creative teams
- Recruitment
- Teams working on new or business-critical projects
- Organizational changes, leading through uncertainty
- Improving creative quality, upskilling
- Balancing creativity & productivity
- Performance cycles & individual goal setting
- Enabling a coaching culture
- Motivation & engagement
- Communication and presentation skills
Coaching leadership
I practice a coaching approach to leadership, as well as coach creatives and leaders. There is good reason to be passionate about it:
Increased productivity
Professional coaching targets maximizing potential and unlocks sources of productivity, supporting individuals to confidently pursue new ideas and alternative solutions in the face of growing complexity.
Professional coaching targets maximizing potential and unlocks sources of productivity, supporting individuals to confidently pursue new ideas and alternative solutions in the face of growing complexity.
70% improved work performance
61% improved business management
57% improved time management
51% improved team effectiveness
Positive People
In the face of uncertainty, expectations on the workforce are very high. Restoring self-confidence to face the challenges is critical to meet organizational demands.
80% improved self confidence
In the face of uncertainty, expectations on the workforce are very high. Restoring self-confidence to face the challenges is critical to meet organizational demands.
80% improved self confidence
73% improved relationships
72% improved communication skills
67% improved life/work balance
(Source: 2009 ICF Global Coaching Client Study. The study was commissioned by the ICF but conducted independently by PriceWaterhouseCoopers.)