Productivity and innovation / Large-scale strategic changes / Profitability / Talent attraction / Higher engagement / Better conditions to achieve strategic and personal goals / More effective communication & better relationships / Higher job satisfaction

Source image: Judit Agusti Aranda / Pexels

A world of change.

We are living in unprecedented times – the global view on growth, sustainability, creativity and leadership is changing – fast – and the customer is directing the market.
The recent years with global and organizational changes, hybrid teams and the Great Resignation, have brought employees to question the traditional workplace and put their health and happiness first. This is a great step forward for mental health, and a valuable note to leaders and organizations planning for the future.

Want to look at some numbers and findings first? Head to the bottom of this page.



Coaching for the creative industry

Coaching for businesses is particularly useful in uncertain times, through organizational or strategic changes or as part of corporate culture to improve communication, efficiency and internal alignment.

You will need a coach who understands both the creative and commercial realities of your business, and who can help your employees excel as leaders and team players.
The nature of creative work – and the motivations of people working in the industry – means a conventional corporate-style executive coach is rarely a great fit. People respond best to someone who understands the business of creativity and the artistic nature of their work, as well as the daily challenges of getting initiatives from A to B in today´s environment.

I use 20 years of industry experience to help you reach the goals and future you have for your business, leaders, teams or work.

Business goals:

  • Organizational changes
  • Change management
  • Strategy roll-outs
  • Goal setting
  • Employer branding, corporate culture
  • Cost savings or increases in capacity/output
  • Service quality improvements
Team, leader and employee goals:

  • Coaching culture
  • Leading through uncertain times
  • Balancing creative and business responsibilities
  • Creativity and productivity
  • Motivation & engagement
  • Teams working on new or business-critical projects
  • Leadership, management and coaching skills
  • Personal and professional growth, strengths and weaknesses
  • Communication and presentation skills
  • Promotions


Measuring success
Every organization faces a different context within which they want to bring in a coach. Together we’ll decide how and when to measure to gauge success to ensure that everyone is working towards the same goal. 
Key factors to achieving a successful initiative include:

Next step

I do my best work as a coach with people and organizations who want change and are willing to work for it on more than one level. The coaching process is a collaboration that requires commitment from the client to continue the work after the sessions to secure sustainable change within the organization or team.

Working with me

Working with me is straightforward – my professional experience has brought me through a mixed bag of terms, team set-ups and countries. I’m self-driven, friendly and ambitious, and it is my priority to approach any assignment with clarity and transparency.

My goal is to get you to where you want to be as soon as possible, so let’s start with a meeting to discuss your requirements and see if we are a fit. I’d love to hear from you – please get in touch to start the conversation.

Use the Contact page to make an enquiry or click here.


I work with clients globally, in Swedish or English.


Increased productivity
Professional coaching explicitly targets maximizing potential and in doing this unlocks latent sources of productivity and supports individuals to confidently pursue new ideas and alternative solutions in the face of growing complexity.

70% improved work performance

improved business management

improved time management

improved team effectiveness

Positive People
In the face of uncertainty, expectations of the workforce are very high. Restoring self-confidence to face the challenges is critical to meet organizational demands.

80% improved self confidence

73% improved relationships

72% improved communication skills

67% improved life/work balance

Return on investment
The coach–client relationship generates learning and clarity for forward action with a commitment to clear measurable outcomes.

68% individuals that made back at least their investment

86% companies that made back at least their investment

Of the 86%, 28% saw an ROI of 10 to 49 times the investment and 19% saw an ROI of 50 times their investment.

Satisfied clients
Virtually all companies or individuals who hire a coach are satisfied. Coaching is an effective catalyst for change.

99% “somewhat or “very” satisfied with overall experience

96% would repeat the process

(Source: 2009 ICF Global Coaching Client Study. The study was commissioned by the ICF but conducted independently by PriceWaterhouseCoopers.)

Selected articles

© Krista Nyberg, 2022.