The business of creativity

Source image: Judit Agusti Aranda / Pexels

Creative change
Investing in effective creative is essential for business growth. Navigating brand alignment during transformative periods – and within today's complex communication landscape – presents challenges for any team or organization.

Strategic & organizational change
Facilitate strategic and operational change by enhancing brand alignment, expression, and creativity. Optimize production efficiency for in-house, remote, or hybrid teams, agencies, and collaborators—whether navigating uncertain times, scaling up, or in day-to-day operations.
Collaborating with existing teams is vital. I take a coaching approach to leadership and people development to ensure sustainable implementations to reach goals. Leveraging insights and experience from international and global brand and creative development, solutions will be future-proof and aligned with your work, business, or people vision.

Want to see some big numbers on the coaching culture effect on business?  Head to “Coaching in business” at the bottom of this page.

A collaboration commonly takes shape as an integrated consultancy or interim leadership position, covering projects like:


  • Brand repositioning & concept development
  • Rebranding
  • Design- & creative strategies across channels
  • Aligning brand expression through purpose & values 
  • Large-scale strategic roll-outs
  • Performance vs brand marketing – managing different needs and processes
  • Building or optimizing in-house teams
  • Establishing creative operations & processes
  • Organizational changes
  • Operational changes & goal setting
  • Increasing production & output efficiency
  • Employer branding, corporate culture

Teams, leaders and employees:

  • Brand expression: cross-departmental and stakeholder alignment
  • Improving creativity
  • Balancing creativity & productivity
  • Teams working on new or business-critical projects
  • Leading through uncertain times / change management
  • Enabling a coaching culture
  • Motivation & engagement
  • Leadership, management and coaching skills
  • Personal and professional growth
  • Communication and presentation skills


Measuring success
Every organization faces a different context within which KPIs are defined.
Together we’ll agree how and when to measure to gauge success to ensure that everyone is working towards the same goal.

Got a project or idea you’d like to discuss? 

Get in touch here ︎ 
I work with clients globally, in Swedish or English.

Coaching in business

(Source: 2009 ICF Global Coaching Client Study. The study was commissioned by the ICF but conducted independently by PriceWaterhouseCoopers.)

Increased productivity
Professional coaching explicitly targets maximizing potential and in doing this unlocks latent sources of productivity and supports individuals to confidently pursue new ideas and alternative solutions in the face of growing complexity.

70% improved work performance

improved business management

improved time management

improved team effectiveness

Positive People
In the face of uncertainty, expectations of the workforce are very high. Restoring self-confidence to face the challenges is critical to meet organizational demands.

80% improved self confidence

73% improved relationships

72% improved communication skills

67% improved life/work balance

Return on investment
The coach–client relationship generates learning and clarity for forward action with a commitment to clear measurable outcomes.

68% individuals that made back at least their investment

86% companies that made back at least their investment

Of the 86%, 28% saw an ROI of 10 to 49 times the investment and 19% saw an ROI of 50 times their investment.

Satisfied clients
Virtually all companies or individuals who hire a coach are satisfied. Coaching is an effective catalyst for change.

99% “somewhat or “very” satisfied with overall experience

96% would repeat the process

© Krista Nyberg, 2022.